Back in the olden days of being an Avon representative, we didn’t have websites or Facebook, Twitter, Instagram or LinkedIn to help promote our business. We just did door-to-door sales and parties. We still do both but depending on the state you live in, door-to-door sales can cause an issue. In Idaho, you need a license to do it. It protects consumers from scams so, it has nothing to do with you. Parties still happen though now you can do online Avon parties at a customer’s request. I haven’t done one yet. With the Internet being a humongous platform to promote your business as a representative, it’s good to have some support and knowledge of what to do and how to set up. There are many resources out there to give you the 411. I would like to go over how to set up your first business page as a representative. I want to mention that all of this is done on the laptop. The mobile layout is very different as things are in different places. To follow along, use your computer to set up your page. I will be adding pictures later as I am also making a video for this post. And will include it at the end of the post when I am done with it. That way you can get more visuals with the directions.
- Login from your Personal account – This is important. Sure you could create an entirely separate account but the perks of logging in from your personal account are that your business account is connected to your personal account and you can more easily add yourself as a member of your business. Silly, that you can do that but it’s all about connection. Because of this important and recommended the first step, you can also add your business page to your personal account’s place of employment. I recommend that when you list employment on your page to your place of employment on your personal account that you also add a blog if you choose to create one, as well as sitting yourself as a representative with Avon. Doing all this helps people to find you easier and know that you are legit. I can’t imagine anyone creating a fake Avon rep business page on Facebook. Also, it helps Facebook know how owns that page and a bit more about you. I know. Facebook knows a lot already but this is also a practice to protect from scammers. And I can’t cite if this has ever happened. It would be horrible if it were the case. You could also find the create link on the left-hand side where there is a quick link list but I don’t have that on my personal page as I already have a lot on that side anyway and for me, it is up at the right side. Another detail I would also suggest in creating your business page, is when you list your online store on your business page, that you list it on your social links on your personal page as well. You can do this as well in your business page under Contact Info. I am getting ahead of myself. Let’s get to the next step of setting up your Facebook business page.
- Locate “Create Page” – “Create” will be at the upper right of your personal account when you are viewing as you usually do.
- Click Page and then Business – After all, you don’t want to click brand as this isn’t exactly your brand. It is but you are representing a company as an independent contractor (a representative). When you create a business of your own, that is a bit of a different ball of wax.
- Fill Out Necessary Fields – This includes the name of your page, where it’s located, the category that best fits it (as a representative my category is beauty and spa), and a phone number where you can be reached. Also good so customers can call you if they choose not to message you or go to your store just yet. Make sure to locate the pages, events, and policies. This has useful information for your page and to make sure you follow Facebook’s guidelines to have a page and whatnot. You don’t want to run into issues with Facebook. I have never been to Facebook jail and I don’t plan on ever experiencing it.
- Add a Profile Picture – I recommend you use your self-portrait, meaning you use your face. This way it gives a personal connection to those who view your page. You can also add an Avon frame to your picture for a more personalized touch. Just type in “Avon” and a shortlist should pop up.
- Choose a Cover Photo – After you have signed up as a rep, you can go to your Avon Social link and click “Content Planner” At that page, you will scroll down to “Facebook Covers” and you can use either generic or ones related to the current campaign. I prefer the current campaign option as it lets people know what you might be promoting. Right now mine is about the new Chi hair styling tools we have.
- Add a Call to Action Button – This button can serve many purposes. For representatives, it should be a “shop now” button. Make sure to test it. You will add your online shop URL that customers go to, to shop your personal store. Click on the Add Button on the left under your profile picture. You will get a selection option of what kind of button you want. “Shop Now” is a choice selection. Now you need to be aware that some people have actual products on their page. So instead of clicking the shop option, select the URL option. Here you can add the URL that takes people directly to your Avon shop. Again, remember to test it.
- Make Your Page Private, First – I know this seems like it isn’t helpful, but it is. Your page is new and you want it to look polished before sharing it and letting others see it. You don’t always have to do this but if you don’t want to have anyone see your page just yet, it wouldn’t hurt to do. Go to settings at the upper right corner, you will be taken to the setting page. Make sure you are in the General tab. Directly to the right, it should say “Page Visibility”. Here you can change to “unpublish”. It should give you a list as to why you are doing this. Click, “This page isn’t finished yet”.
- Adding Hours – Continue to edit your page. You can add hours, where people know that you do have time limits. I find it best as then people can know when they may be able to get a hold of you or if they were to book a meeting, then they know between which hours are the best to schedule. I find it helps in letting them know when you may respond to messages.
- About Us (You) – Now with this, I highly suggest editing while in regular Facebook mode. There is a dark mode (desktop only) and it hides this option as well as others. Making it not useful for when you need to tweak a specific area of your page. This is you can express who you are and it invites others to know that you are more than just a seller of great Avon products. You can add a picture to it as well. I use Canva for making personalized photos on many of my platforms. I recommend it here. I will write more about the use of Canva at a later date. You will need to click the
- Add Your Website – Click Settings and you will once again see the tame page as when you set your page to unpublish because it isn’t finished. In “Page Info” you will see an option to add your website under the Contact area. Add the same URL as you did for the button.
- Edit Your Vanity URL – This is the URL for your Facebook Business page. When you create one, up in the address bar you will notice that there is a mix of letters and numbers for your URL. It is good to change this and make it easier to use on Instagram, Twitter, and such. Again, I will write more on those later. Under your profile picture there with being a “create page @username” in grey. Click on that. You can personalize this and it will change the vanity URL in the address bar.
- Create Your First Post – It can be anything right now. It could be you waving and saying hi. You can also pin this post to the top of the page. I change mine a few times as I do blog and make a video. Currently, it is a post about a special flyer Avon is having cor Campaign 13 that will be selling items to help people keep safe during the current COVID pandemic. I will be having it up until campaign 14 starts. Generally mine changes about twice a week.
- Publish!! – Send to friends and family as they are the best first options to have like and follow your page.
- Connect to Your Avon Social – Go to the Avon Social button at the top left corner of your screen. Once on that page, look for the gear icon at the top. Here you can connect your Facebook Business Page, your Group Page, Pinterest, and Twitter. Instagram is shown but not yet an option. Which is weird considering Facebook is a sister site and owned by Facebook where you can schedule posts already.
- First Avon Post – Next you will need to go to your Avon Social if you aren’t already on that page or perhaps logged out completely. Go to “Content Planner” on the Avon Social page. Here Avon has curated a week’s worth of posts you can use. Keep in mind that for future posts you can schedule them. For now, the first one you should click “Post Now”.
There is a lot more to setting up your page, but this is just the first part of doing so. Look around on your page and edit what you would like to edit. There is so much you can do it can get a bit daunting sometimes.
- Like other pages as your business page. This used to not be an option but now it is. Sometimes when you like a page from your personal page, Facebook will give you the option to like the page as your business as well. It has been a big help when I join blogging groups or the other Avon groups I am a part of. Such as Avon USA Representatives and Avon Social. Following and liking other pages lets you interact with other businesses as a business.
- Pay attention to your Facebook Business Insights. This helps you figure out what other actions to take with your page.
- Earn the Very Responsive badge. This lets people know that you will respond to them as quickly as possible. I admit I don’t have it. I do get busy and sometimes it will take me a day to respond to others. If people see that it takes a long time to respond, they may not contact you as they should.
- As you grow, add milestones. This also I have yet to do but I plan on adding the 2 years milestone, the 50 followers milestone (yes, it’s a small number but I get fairly good interact and views). A milestone can be whatever you want it to be.
- Customize your tabs that show up on the right. You can add services and events. Add the About Section. That is helpful. I go to all the About pages of a page I follow or am interested in following. If they have nothing, I am not sure how interactive they may be.
- If you have a blog, be sure to add your Facebook buttons to them. This is done on certain levels of websites. Through WordPress, I have a business account and so I can add the buttons to all my pages.
- Subscribe to Facebook’s official blog. That way you can stay in the know of upcoming changes and what it may mean for your page.
- Use audience insights to get to know who your page reaches out to the most. Letting you cater to those who meet your pages criteria. Especially if you run an ad or a boostable post.
- If you do an ad, test multiple versions of it to see which one fairs better.
- Take the Social Course through Avon Social as well as the courses offered through Avon U.
I hope that you found this post useful. Please follow me on Facebook so that if you have any questions, you can reach me easily. If you become a rep under me, make sure to find my Roses and Violet’s Avon Team community page for my team members that you can find on my business page. That way you can find information about the biz and interact with other members of the team. Which is just now open to taking new members.
Don’t forget to check out my other post on 7 Reasons A Business Plan Will Make You an Awesome Rep